Welcome to Palma & Partners.
Consultancy driven by changing consumer behaviour
A new approach to consultancy, communications and representation for the world’s most ambitious tourism brands and destinations
Consumer behaviour is being reshaped by generative AI
How people discover, research and choose destinations and experiences is changing faster than most brands are prepared for. The brands and destinations that will lead the next decade are those that act now; repositioning their communications, rethinking their strategies and building deeper emotional connections with audiences who expect more
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Palma & Partners was created for this moment
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We are a strategic communications consultancy for the travel and hospitality sector — senior-led, globally networked and designed to deliver the thinking and execution that transforms client outcomes and profits
Transaction to Transformation
Experience and Emotion Drives Choice
Experience is the new currency
Today’s travellers are not simply choosing a destination or a hotel They are curating an identity and building deep connections
The brands that understand this and communicate accordingly will win loyalty that lasts
The Why is as Important as the Where
Emotional and experiential motivation now drives discovery, decision-making and most importantly long-term community and loyalty
Connecting with audiences requires understanding the communities they belong to, the values they hold and what they are seeking to feel
AI is Rewriting the Rules of Discovery
Generative search and intuitive AI are transforming how consumers plan and book travel
Discovery is becoming predictive and personal. Planning increasingly seamless.
Brands and destinations must reflect and optimise for this shift or risk disappearing from the consideration set entirely